When comparing new build homes on cost of living, it’s worth checking exactly what’s included as standard versus what’s offered as a paid upgrade — solar panels, battery storage and EV charging points are frequently sold separately, even when a home is marketed as “energy efficient.” At The Furlongs at Holland Park, all three are included as standard on every home, with an estimated average saving of £1,353 a year* compared to a typical older UK property. 3 bedroom homes are available from £229,995, with 5% deposit paid, stamp duty covered and legal fees included on selected plots.**
Why “energy efficient” doesn’t always mean what you’d expect
Almost every new build is marketed as energy efficient these days — and to an extent, that’s true; modern building regulations mean new homes are generally better insulated and more efficient than older properties by default. But “energy efficient as standard” and “energy efficient if you pay for the upgrade” are two very different things, and it’s not always obvious which one you’re being offered until you ask directly.
The question worth asking on every development you view
Before you fall for a headline energy stat, it’s worth asking plainly: is this included in the price I’m being quoted, or is it a separate upgrade? Solar panels are increasingly standard. Battery storage and EV charging points are far more often sold as optional extras — sometimes costing several thousand pounds to add after you’ve already moved in.
What’s actually included as standard at The Furlongs
At The Furlongs at Holland Park, every home includes:
- Solar panels — generating your own electricity from day one
- Battery storage — so more of that energy gets used in your home, rather than exported back to the grid at low rates
- An EV charging point — fitted and ready, with no separate installation cost
None of these are upgrades. They’re part of the standard specification on every plot.
What it means for your bills
Together, these features are estimated to save the average Furlongs homeowner £1,353 a year* on energy costs compared to a typical older UK property. In a cost-of-living climate where every recurring cost matters, that’s not a one-off saving — it’s a difference you’ll likely notice every year you live there.
Why we built it in rather than price it separately
We think a home that works harder for you shouldn’t cost more to get. Treating solar, battery storage and EV charging as the standard specification, not a premium tier, reflects how we think about value at Broadgate — not as a single low headline price, but as the actual cost of living in the home day to day.
What’s available right now — and what else is included
3 bedroom homes are available from £229,995 at The Furlongs at Holland Park, with 5 bedroom homes from £509,995. On selected plots, 5% deposit paid, stamp duty covered and legal fees included — so alongside a home that costs less to run, there’s also less to find before you move in.**
Speak to our sales team to find out which homes carry the full incentive package.
*Estimated annual energy cost savings based on modelling comparing a typical older UK home to a Broadgate Homes property at The Furlongs at Holland Park. Actual savings will vary depending on occupancy, energy tariffs and usage patterns.
**5% deposit contribution, stamp duty and legal fees (up to £2,000) included on selected plots. T&Cs apply. Prices correct at time of publication and subject to change — please contact our sales team to confirm current availability.
